+85% adoption increase · 4 matchdays

Waiting at the bar.
252 orders processed.

Between September 25 and October 4, QuickServe ran four matchdays at HC Oranje-Rood. Ordered and paid straight from the phone, no line required.

And another one! HC Oranje-Rood extended the pilot to the EHL weekend: 572 orders in three days.

See the EHL results
QuickServe
HC Oranje-Rood

Orders

252

Adoption increase

+85%

Matchdays

4

Rating

4.4 / 5

85% adoption increase from the first matchday to the last.

A pilot, four matchdays

Clubhouse bars have the same problem as stadium kiosks, just on a smaller scale: a short window between whistles, one line, and a lot of people who'd rather be watching the match. Between September 25 and October 4, we tested at HC Oranje-Rood whether QR ordering could take that line out of the clubhouse.

The result: 252 orders and an 85% adoption increase from the first matchday to the last. The same principle works at any venue with a short peak and a long line.

Read HC Oranje-Rood's own article about this pilot

See the extended pilot

Pilot poster: QuickServe x Oranje-Rood, this Saturday.
Pilot poster: Less waiting. More hockey.
Pilot poster: Stay in the moment.
Pilot poster: Pilot matchday 01.
EHL weekend poster in English: order from your phone, Fri 9 to Sun 11 Oct.
EHL weekend poster in Dutch: bestel met je telefoon, vr 9 tot zo 11 okt.

All matchdays

Pilot
Sat26.09Sun27.09Sat03.10Sun04.10
Extended · EHL weekend
Fri09.10Sat10.10Sun11.10

Posters for the HC Oranje-Rood pilot and the EHL weekend

How it worked

Four matchdays at the clubhouse

Guests scanned a QuickServe QR code at the bar, ordered and paid from their phone, and collected their order once it was ready. No app needed.

Scan the QR at the clubhouse

Find the QuickServe QR code at the bar on matchday and open the menu. No app needed.

Order and pay from your phone

Browse the matchday menu and pay in seconds, without leaving your spot on the sideline.

Pick up once it's ready

We'll let you know the moment your order's ready. Straight back to the hockey.