A pilot, four matchdays
Clubhouse bars have the same problem as stadium kiosks, just on a smaller scale: a short window between whistles, one line, and a lot of people who'd rather be watching the match. Between September 25 and October 4, we tested at HC Oranje-Rood whether QR ordering could take that line out of the clubhouse.
The result: 252 orders and an 85% adoption increase from the first matchday to the last. The same principle works at any venue with a short peak and a long line.





