Match report · EHL weekend · Eindhoven · Fri 9 – Sun 11 Oct 2026
in 3 days
Queueing for food. Every order placed from a phone.
During the Euro Hockey League (EHL) weekend at the HC Oranje-Rood stadium, ticket holders scanned a QR code, ordered and paid on their phone, and picked up at the Food Corner when it was ready. Here is how the weekend went.
Every matchday beat the one before
The first pilot day at HC Oranje-Rood brought 48 orders. EHL Sunday brought 216. Seven matchdays in a row, each one busier than the last.
The three EHL days alone produced more than twice as many orders as all four matchdays of the first pilot combined.
All matchdays
- Pilot
- Sat26.09Sun27.09Sat03.10Sun04.10
- Extended · EHL weekend
- Fri09.10Sat10.10Sun11.10
Posters for the HC Oranje-Rood pilot and the EHL weekend
Where it started
From 48 orders to 572
The first pilot matchday at HC Oranje-Rood, on 26 September, brought 48 orders.
Two weeks later, the EHL weekend brought 572.
The rush, hour by hour
The busiest hour was Sunday 14:00–15:00: 53 orders, every one placed from a phone.
Friday was an evening crowd, peaking at 47 orders between 19:00 and 20:00. Saturday ran steadily at 29 to 37 orders an hour from 13:00 to 17:00. Sunday came in two waves, at lunch and again at 14:00.
Orders per hour · darker is busier · hover a cell for the count
Of waiting, spent watching hockey instead of standing in line
At a normal food stand you wait for your order at the counter. With QuickServe, guests paid from their seat and only walked over when their phone said ready. Added up over the weekend, that is 51 hours of kitchen waiting time spent in the stands rather than in a line.
Half of all orders were in hand within 8 minutes of paying. The kitchen took a median 6.4 minutes; from the ready alert to pickup took a median 1.5.
51 hours = time from payment to the ready alert, summed over the 453 orders that recorded a ready time. The other 119 orders are left out, so the true total is higher.
One banner, half the weekend
Each QR code is tracked separately, so we can see exactly where guests started their order. A single banner, Banner 4, brought in 282 orders. Banners together accounted for 65%.
Placement matters: two of the four banners produced four orders between them.
Five-star ratings
After pickup, guests could rate their order with one tap. The average climbed every day: 4.14 on Friday, 4.50 on Saturday, 4.78 on Sunday.
22 ratings is a small sample, so we read it as a direction, not a verdict.
All the numbers
Every figure on this page, per day. Live orders only; test orders are excluded.
| Fri 9 | Sat 10 | Sun 11 | Weekend | |
|---|---|---|---|---|
| Orders | 153 | 203 | 216 | 572 |
| Busiest hour | 47 (19:00) | 37 (16:00) | 53 (14:00) | 53 |
| Payment to pickup, median | 9.1 min | 7.2 min | 8.6 min | 8.0 min |
| Payment to pickup, quickest 25% within | 5.4 min | 4.8 min | 4.7 min | 4.9 min |
| Payment to pickup, 9 in 10 within | 21.7 min | 12.1 min | 18.9 min | 17.5 min |
| Kitchen time, median | 7.1 min | 6.0 min | 7.1 min | 6.4 min |
| Ready alert to pickup, median | 2.6 min | 1.2 min | 1.4 min | 1.5 min |
| Collected within 10 min | 56% | 77% | 58% | 65% |
| Kitchen waiting time spent away from the counter | 14.7 h | 16.6 h | 19.7 h | 51.0 h |
| Ratings (average) | 7 (4.14) | 6 (4.50) | 9 (4.78) | 22 (4.50) |
Want this at your club or event?
QuickServe runs on QR codes and the guest’s own phone. No app to install and no extra hardware. We set it up with you.
Source: QuickServe order data for HC Oranje-Rood, Fri 9 – Sun 11 Oct 2026 (Europe/Amsterdam). Counts paid live orders; first-pilot days are 26–27 Sep and 3–4 Oct 2026. Revenue is the club’s and is not shown.